SEO is commonly identified as working on getting organic traffic by optimizing your site to appear at the top of search results. But for beginners, there is a misconception about SEO and what it stands for.
Many believe that it is primarily based on using keywords cleverly and using links to rise above the ranks. The truth is that SEO is more than that. Actually, it links back to the user experience, and in that way, has an effect on its design.
What is the link between UX design and SEO? Here are 5 meeting points of these two factors.
SEO is based on User Experience
Google algorithms that assign sites ranks on the Search Engine Results Page (SERP) don’t just focus on the technical aspect of a site. On the contrary, they also focus on how the users feel about sites similar to the one being reviewed.
The reason why they measure consumer reactions is to determine if the user experience of that site is up to standard. If a site gets bounced often, that might be an indicator of a poor experience and might get dropped on the SERPs for not being SEO savvy.
Therefore, you need a good Kansas City SEO company that takes User Experience very importantly as part of the optimization strategy.
User Experience and SEO are both focused on satisfying customers
The satisfaction of customers comes at the forefront in SEO strategies and also in UX based designs. UX and SEO go hand in hand, especially because both these factors are improved by putting yourself in the customer’s shoes.
To create a great UX design, you need to know the preferences of customers. On the other hand, to create great content intended for SEO use, you need to understand what type of information they need. In essence, the content you write that is optimized should match the theme and site you will post it on.
The loading speed is an important feature to optimize your site for search engines. If it loads faster, Google algorithms will bump it up the SERPs and reach a larger audience. The loading speed is also an important part of a UX design; if the chosen theme doesn’t load fast, the user experience drops.
To improve the user experience of any site, increasing the speed can be a great start and this is where you need the web developers in Kansas City. The loading speed directly helps in improving the SEO of the website.
Simple website structure
A simple website structure can do wonders for the SEO strategy. If the site is indexed in a well-organized manner, Google might find it beneficial to list you on the first page of the SERPs.
While on the other hand, you will be able to keep control on broken links that can hinder the performance of the site when the targeted audience is using it. The rule of thumb here is to ensure that the pages on the website shouldn’t be more than 4 clicks away from the home page.
Responsive website themes
Responsive website themes are very important for great user experience as it enables the users to access the site across all devices. It eliminates the problems related to text being stretched or the website being distorted in any manner and that gives it a good visual boost.
On the other hand, mobile-friendly sites are great for SEO because Google prioritizes mobile devices now. Using responsive themes is good for both factors, which also proves that they go hand in hand. The theme you use will affect both UX design as well as SEO which are the most important parts of a website’s success.